AI Insights · Timothy · July 2025
Top 5 Consumer Finance Apps on iOS in Serbia: Q2 2025
Discover the performance trends of the leading consumer finance apps on iOS in Serbia during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the consumer finance app landscape on iOS in Serbia showed diverse trends in downloads, as revealed by Sensor Tower data.
Moja mBanka Raiffeisen experienced a notable increase in weekly downloads. Starting at around 935 in early April, downloads grew steadily, peaking at approximately 1.6K by the end of June.
Similarly, BPŠ mBank saw a decline in downloads over the quarter. From a high of about 1.5K in late March, the numbers gradually decreased to around 591 by the end of June.
Aik mBanking witnessed a sharp drop in downloads from 7.1K at the beginning of April to approximately 236 by the quarter's end, indicating a significant downward trend.
The download pattern for OTP m-bank was relatively stable, with a slight increase towards the end of the quarter. Starting at 750 downloads, it ended June with about 606 downloads.
Finally, Banca Intesa Mobi maintained a more stable trajectory in downloads. After an initial dip to 388 in mid-April, downloads gradually increased, reaching 583 by the end of June.
For more detailed insights and analytics, you can explore the data on Sensor Tower.
